Introducing the New PIHRA Brand
Hello New PIHRA Brand!

A New Look For An Evolving Industry
PIHRA has been a staple in the professional human resources community for 75 years. As our HR community and industry evolve, so do we. Perhaps you noticed a few changes on the very page you’re reading right now! In the spirit of honoring and reflecting the dynamic professionals we serve, it’s our pleasure to introduce the new PIHRA brand identity and updated pihra.org website.
Choosing a new brand look was not a question we took lightly. Over the past two years, the PIHRA Board of Directors invested substantial time and energy into discussing and mapping the future vision for the association. As a part of that work, the board looked at the association’s mission and revised it the following: To engage, elevate, and serve the California human resource community through innovative programming, professional development and high-impact networking opportunities.
In order to fulfill this mission, we refreshed the PIHRA brand so that it, too, reflects our dedication to a consistently evolving professional practice. We chose bold colors to represent the diversity of our members and volunteers, while also distinguishing our headquarters, 17 chapters, nine student groups, and other special groups including the PIHRA Foundation, PIHRA Young Professionals, and Club PIHRA. Our new font combines elements of structure and fluidity to represent the varied and wide-ranging role of HR. And lastly, our new logo design embodies the truly human element in the middle of everything we do to help HR professionals progress in their careers and continue to drive organizational success.
