Inland Valley - Neuroscience, Feedback and Performance Reviews: The Trifecta
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Inland Valley - Neuroscience, Feedback and Performance Reviews: The Trifecta

When: Tuesday, November 14, 2017
11:30 AM - 1:30 PM
Where: Pomona Valley Mining Company
1777 Gillette Road
Pomona, California  91786
United States
Presenter: Dr. Heather Backstrom, Ed.D, CPCC
Contact: Inland Valley Programs Chair
909-599-9200 x3007

Online registration is closed.
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PIHRA Inland Valley

Neuroscience, Feedback and Performance Reviews:
The Trifecta


Giving and receiving feedback, particularly at annual review time, is typical at most companies. But have you considered the affect that feedback has on the brain? Neuroscience tells us that our brains are designed to protect us, making receiving feedback challenging. In light of this, how can the annual performance appraisal period, and feedback overall, be more effective? In this session we’ll explore:

  • Strategies for giving and receiving feedback that are brain-friendly
  • Adjustments to consider for the annual review
  • Coaching conversations as a means for effective feedback


Program Agenda

11:30am - 12:00pm: Networking
12:00pm - 12:30pm: Lunch and Announcements
12:30pm - 1:30pm: Speaker Presentation



Dr. Heather Backstrom, Ed.D., CPCC, Backstrom Leadership Strategies


Dr. Heather Backstrom is experienced in all aspects of organization and leadership development including executive coaching, workshop design and delivery, team interventions, meeting facilitation and Board retreat facilitation. She was a Human Resources Manager with the City of Hope, Moog Inc., and JPL. As an executive coach and leadership development consultant she works with several credit unions in Southern California. With a passion for learning and continuing education, Dr. Backstrom is also an adjunct faculty member with the University of Redlands and Azusa Pacific University where she delights in teaching undergraduate, MA and MBA students.

She received a doctorate degree in organizational leadership from Pepperdine University. Dr. Backstrom is a volunteer with the Tournament of Roses Association and on the Board of the International Coach Federation LA Chapter. She is a member of Provisors and Leadership Pasadena. 




This program has been approved for 1.0 Professional Development Credits (PDCs), towards SHRM-CP and SHRM-SCP, through the Society for Human Resource Management (SHRM).




This program has been approved for 1.0 HR (General) recertification credit hours through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute homepage at

The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.


Registration Rates

Category Pre-Registration Onsite
PIHRA Member $24 $30
Guest/Nonmember $39 $45
Member In-Transition $10 $10
PIHRA Student Member $10 $10
Other $20 $20

Online registration closes on Monday, November 13, 2017, at 12:00pm. Registrations after this date will only be taken onsite. To RSVP, please email the Inland Valley Programs Chair at


Cancellation Policy

There will be a 50% administration fee for any cancellations. If you need to cancel, we must receive it in writing (email or fax) 2 business days prior to the event during normal business hours. Refunds will not be given to no-shows. Credits will not be issued for use towards future PIHRA events.


Additional Information/Disclaimer

Registration and attendance at, or participation in, PIHRA programs and other activities constitutes an agreement by the registrant to our use and distribution (both now and in the future) of the attendee's image or voice in photographs, videotapes, electronic reproductions and audiotapes of such programs and activities.

Contact Us

Professionals In Human Resources Association (PIHRA)
1515 W 190th St, Ste 530
Gardena, CA 90248
+1(310) 416-1210
Fax +1(310) 416-9055